Brands are the most valuable assets that many companies have, representing a substantial portion of a consumer company’s overall market value or equity. Also, because it is becoming increasingly more difficult to sustain competitive product or technological advantages, it is likely that brands will continue to grow in importance and significance.

This is the introduction of an interesting PDF from GfK Custom Research and PriceWaterhouseCoopers, entitled “What Are Your Brands Worth?“, dealing with subjects as:

• Advanced Brand Valuation Model
• Psychological Brand Strength
• Brand Isolation Module
• Brand Forecast Module
• Brand Risk Module
• Brand Strategic Option Module
• Case Study: Euro Max Petroleum
• Determination of Brand Value