Top 25 Branding Blogs – According to Technorati

Following the example of Media Orchart blog which compiled a list of top 25 blogs tagged Public Relations in Technorati blog search engine, I did the same, getting a list of top 25 linked blogs tagged with branding.

Before the list itself, is worth mentioning that the list is problematic, in terms of there might be some blogs that are not exclusively discussing branding subjects (it all depends on the blog authors tagging their blogs with the term) on one hand or some others that are more visible branding blogs that are not present in the top (as their authors never signed up with technorati), on the other hand.

All in all, it is an interesting list of blogs, if you’re looking for more information or resources on the matter.
1. gapingvoid
2. Johnnie Moore’s Weblog
3. Thinking by Peter Davidson
4. The Social Customer Manifesto
5. Media Culpa
6. everyhuman
7. Influx
8. superchefblog
9. Piaras Kelly PR
10. IF
11. Advertising/Design Goodness
12. Emergence Marketing
13. Brand Infection
14. Cherryflava
15. 360east
16. brandXpress Blog
17. Jane Genova: Speechwriter Ghostwriter
18. Media Orchard
19. Jefte.net
20. Marketing Usabile
21. Shotgun Marketing Blog
22. Casual Fridays
23. My Name is Kate
24. The Brand Builder Blog
25 Day Care For Your Brain

Posted on October 26, 2005 by Daniel 0

Logo trends 2005

Since the logo is integral part of a brand (but, of course keeping in mind what Dustin said logo does not create the brand it merely encapsulates it, symbolizes it) LogoLounge.com published the Third Annual Visual Trends Report.

The word “trend” seems to raise the little hairs on the back of some designers’ necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath.

Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.

Think of them as confirmation that designers are excellent thermometers/barometers of human thinking the world-round. That there are corollaries should be no surprise. So we note trends with these caveats:

1. Are these trends on the way in or the way out? We do not presume to suggest one or the other.
2. Do trends tell you where to go or, conversely, where not to go? Again, that is for you to decide

Consider those 15 logo trends (folly stars, amalgams, blow out, cmyk, flames, wicker balls, weaves, whips, puffies, line dots, good drops, leaf life, blur, swirlys, hot dogs) and discover new directions. But remember: With any trend, it is better to realize how you arrived than to know you have arrived.

Posted on June 15, 2005 by Daniel 0

Evaluate Your Brand

Brands are the most valuable assets that many companies have, representing a substantial portion of a consumer company’s overall market value or equity. Also, because it is becoming increasingly more difficult to sustain competitive product or technological advantages, it is likely that brands will continue to grow in importance and significance.

This is the introduction of an interesting PDF from GfK Custom Research and PriceWaterhouseCoopers, entitled “What Are Your Brands Worth?“, dealing with subjects as:

Advanced Brand Valuation Model
Psychological Brand Strength
Brand Isolation Module
Brand Forecast Module
Brand Risk Module
Brand Strategic Option Module
Case Study: Euro Max Petroleum
Determination of Brand Value

Posted on May 19, 2005 by Daniel 0