According to a survey recently conducted by City Business Journals Network and Russell Marketing Research, the 10 brands best-known by American CEOs are as follows:
5. Sam’s Club
6. Southwest Airlines
8. Costco Wholesale
Brand changes are related to the expertise of management, the firm’s strategic goals and market targeting activities, the branding activities of other firms, the sophistication of consumers, the level of involvement in the product category, the stage of the product life cycle and the development of branding in the relevant product category.
The Star online’s article comes up with 6 Stages of branding: Continue reading