Aston Martin made it to the coolest brand in UK according to the study released today by superbrands.co.uk.
The UK’s CoolBrands are chosen by the Expert Council and members of the British public. Brands do not apply or pay to be considered. The entire selection process is independently administered by The Centre for Brand Analysis.
A comprehensive database of the UK’s coolest brands is compiled using a wide range of sources, from sector reports to blogs. From the thousands of brands initially identified, approximately 1,500 brands are short-listed. An independent and voluntary Expert Council scores this list, with members individually awarding each brand a rating.
The lowest-scoring brands (approximately 40%) are eliminated. A nationally-representative group of more than 2,100 UK consumers on the YouGov panel are asked to vote on the surviving brands. The opinions of the Expert Council (70 per cent) and the British public (30 per cent) are combined and the 500 highest-ranking brands are awarded ‘CoolBrand’ status.
Cool is subjective and personal. Accordingly, voters are not given a definition but are asked to bear in mind the following factors, which research has shown are inherent in a CoolBrand: style, innovation, originality, authenticity, desirability, uniqueness. Continue reading →
Brand Finance’s league tables provide a point in time valuation of leading global, sector and regional brands enabling clients to track their brands’ performance on an annual basis.
A brand valuation provides an objective framework within which crucial decisions around marketing and branding strategy can be made objectively and with a high degree of financial rigor. Subsequently, investment decisions can be made in the context of their impact on business value in order to understand more accurately the return on marketing investment.
Here are the top 10:
1. Wal-Mart (-) – 41,365$M
2. Google (+3) – 36,191$M
3. Coca Cola (-1) – 34,844$M
4. IBM (-1) – 33,706$M
5. Microsoft (-1) – 33,604$M
6. GE (-) – 31,909$M
7. Vodafone (+1) – 28,995$M
8. HSBC (-1) – 28,472$M
9. HP (-) – 27,383$M
10. Toyota (-) – 27,319$M
After seeing decreases in sales in different beverage categories Pepsi has decided to its branding to work and help revamp the lost glory.
It’s not the firs nor the last of big brands that seems to think that their slumping sales will recover by slight changes in their branding. I’m not sure that this is the right answer or just an effort in the wrong direction at not the right time.
It took the designers five months to finalize the (new?) iconic logo. Five months and $1 million dollars for the design.
The purpose of the rebranding? “Making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction” said Frank Cooper, Pepsi’s VP-portfolio brands
So far, branding experts are in both camps. “It’s tilting the whole brand presentation from a classic expression of uniqueness and quality into something that is much more humorous, almost flippant,” said Tony Spaeth, an identity consultant. “It worries me that it is less durable, less permanent and classic. It comes across as more of a campaign idea than an enduring brand expression.”
The new logo is Pepsi’s 11th in its 110-year history. Five logos have been introduced in the past 21 years, with the last update in 2002.
Microsoft is the UK’s number one brand for the second year running according to the UK public. Microsoft took pole position beating a resurgent Coca-Cola, which re-entered the top ten following a one-year absence. Google finished third with the BBC and BP making up the publicâ€™s top five. Brands falling out of the top ten included Porsche, Marks & Spencer, Heinz and Duracell.
The Top 10 UK brands according to the public looks like this:
6. British Airways
Is interesting that the parallel study with media and marketing experts on the independent Superbrands Council disagreed with the public, placing Google in the number one slot. Innovative brand Apple, its sub-brand iPod, car icon Mini and online auctioneers eBay completed the expertsâ€™ top five. Only three brands made both top tens, namely Google, the BBC and Coca-Cola. Here is the Expert’s Top 10: Continue reading →
Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. Thereâ€™s only so much business that can go around. Those countries that start with an unknown or poor reputation will be limited or marginalized. They cannot easily boost their commercial success. Consequently, they will often languish at the bottom |of the ladder of influence. No voice or even worse, they are the butt of jokers at every regional summit.
With toursim as the world’s second largest industry, and countries spending more to promote themselves, their product and their assets, FutureBrand feels it is time to look at countries in a whole new way – as brands. Since I presented here the 2005 Country Brand Index, is time now the 2006 Top 10 (number in brackets are representing last year standings): Continue reading →
Google was the best-known brand in Great Britain in 2006, although it only spent EUR 2 million on advertising, a survey carried out by consultancy company Millward Brown indicates.
2006 was the first year when Google was included in the Millward Brown classification since 1998. The world’s most popular search engine has risen to the first place in the Great Britain top of brands; the position Google occupied comes counter to the connection Millward Brown usually set between the brands’ advertising expenses and the position in the top. Most of the EUR 2 million Google allocated to advertising last year went to online advertising, according to Nielsen Media Research data.
The second place in the top went to Microsoft, with EUR 59.6 million advertising budget; the next places went to McDonald’s (EUR 48.6 million), Nokia (EUR 26 million, the former first place in 2005) and Tesco. The remaining positions in the top ten went to Coca-Cola, Colgate, Nescafï¿½, Ford and Vodafone.
Millward Brown considers the brands with a potential for growth one should keep an eye on are Marks & Spencer and the Apple iPod, alongside Google, 3, Asda, Red Bull, O2, MySpace, Virgin Mobile and Starbucks. Despite the negative publicity brands such as McDonald’s and Coca-Cola were affected by in 2006, as a result of debates over obesity among children, both companies managed nevertheless to rank high in the top.
Landor Associates, the world’s leading branding and design consultancy conducted a survey of the most popular brands among consumers, which rates the best and worst brands.
The rankings were compiled from more than 2,000 interviews carried out by a New York design agency, Landor Associates. Its managing director, Allen Adamson, said inclusivity was a critical factor for the year’s successes.
“One thing they’ve all got in common is that they appeal to multiple segments,” he said. “Google’s become the starting point for the internet experience of almost everyone – be it the chief executive or the head [lavatory] man. At Vegas, you’ve got families with kids sitting next to people who are there to escape from their families.” Continue reading →
Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.
The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.
The method: ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand.
The Top 10 (Interbrand/BusinessWeek position in brackets):
For the second consecutive year, [tag]Landor[/tag] Associates is proud to announce the exclusive publication of its [tag]Breakaway Brands[/tag] Study in FORTUNE magazine’s September 18th issue, now available on newsstands and at www.fortune.com.
The study identifies the ten brands in the United States that have made the greatest percentage gains in business value as a result of superb brand strategy and execution over the three-year period, from 2002-2005:
Nielsen//NetRatings, a global leader in Internet media and market research, announced last week that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.
Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, from a unique audience of 2.3 million to 7.7 million (see Table 1). Heavy.com, a video sharing site, took the No. 5 spot, increasing 213 percent, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201 percent from 2.1 million to 6.3 million unique visitors. Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace, with a 183 percent year-over-year increase, and Wikipedia, with a 181 percent year- over-year increase.
“User-generated content sites have seen significant growth over the past year, owing in large part to their reliance on viral marketing. They also benefit from their cost-effectiveness — the content is practically free.”
said Jon Gibs, director of media analytics, Nielsen//NetRatings.
Brand % Growth
Sonic Solutions 241%
Associated Press 234%
ARTIST Direct 185%