Corporations out there needs to understand that each and everyone within the businessÂ can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer?
1) You get to know yourself better.
2) You increase your visibility and presence
3) You increase your chances of compensation
4) It putsÂ YOU in charge of your environment
5) You have continuity
6) You achieve your goals
7) It is fulfilling
Mark Nead in alwayson on [tag]personal branding[/tag]:
As individuals and organizations, we are defined by our values and actions, and it is these values and actions which define our brands, personally and professionally. Fortunately you can’t fake character or values, and technology has become a driving force in demanding transparency and disclosure. Word of mouth marketing has overshadowed and replaced traditional advertising. If you subscribe to and remember one principle of branding, make it this: your brand is not what you say it is. It’s what others say after you’ve left the room.
A strong brand foundation and strategy is essential to the success and effectiveness of businesses as well as individuals. It helps build connections with your audiences and enhances your ability to “own” a category in their minds. This sets the stage for others to become your brand “ambassadors”, which is the most effective means to promote and grow your brand. Nurture the power of referrals with care and respect.
Creating a personal brand differs, however, from creating a commercial or company brand in that personal brand is not something one invents. Instead, your personal brand is the reflection of what already exists — your unique strengths, qualities, and talents. The process of personal branding helps you learn, own, and communicate what you have to offer the world and what renders you distinct from everyone else. In other words, it helps you make sure that whatever people say about you behind your back is what you want them to say.
Here is a list of 6 steps to consider when you start building your personal brand: Continue reading →
Excellent article of William Arruda over at MarketingProfs.com:
When building your personal brand, you need to have a sturdy brand foundation of rational brand attributes. Those attributes illustrate your competence and make you credible. Even the most lovable among us won’t get too far without being able to demonstrate results.
But when building your personal brand, emotion is an essential component that will help you create greater loyalty among your various constituencies.
As a “careerist” you can build loyalty beyond reason with your employer, peers, managers, and among all those people who need to know about you so that you can reach your career goals. To do this, you must be keenly aware of your brand attributes, how others perceive you. What is your combination of rational and emotional brand attributes? What makes you lovable?
Here are five tips for inspiring loyalty beyond reason:
- Take inventory of your personal brand attributes (rational and emotional).
- Get external input on your brand attributes. This will help you validate your self-assessment and provide insights into how you are currently perceived. You can’t change perceptions if you don’t know what they are.
- Decide which attributes (that are authentic to you) are relevant and compelling to your target audience and are differentiating from those of your peers.
- Live in the inquiry. Ask yourself how you can inject more of these brand attributes into everything you do-every report you author, every email you write, every telephone conversation you have.
- Assess. Ask for feedback. Measure results. Are you being perceived more consistently? Are you more fulfilled? Are you more successful? More loved?
Read full article here.
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. Here is a list of 8 laws that should help you will create an effective – and lucrative – personal brand:
1. Specialisation: A great personal brand must be precise, concentrated on a single core strength, talent or achievement.
2. Leadership: Endowing a personal brand with authority and credibility demands that the source be perceived as a leader by people in his/her domain or sphere of influence.
3. Personality: A great personal brand must be built on a foundation of the source’s true personality, flaws and all.
4. Distinctiveness: An effective personal brand needs to be expressed in a way that is different from the competition.
5. Visibility: To be successful, a personal brand must be seen over and over again, until it imprints itself on the consciousness of its domain or sphere of influence.
6. Unity: The private person behind a personal brand must adhere to the moral and behavioural code set down by that brand. Private conduct must mirror the public brand.
7. Persistence: Any personal brand takes time to grow, and while you can accelerate the process, you can’t replace it with advertising or public relations.
8. Goodwill: A personal brand will produce better results and endure longer if the person behind it is perceived in a positive way.
No one wants to believe the need for their services will become obsolete. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.
By defining and promoting yourself in a way that makes you rationally and emotionally appealing to a targeted demographic by filling a specific need for them, the demand for your services will never expire.
[tag]Personal Branding/tag] works whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture.
Continue reading →
In addition to being able to boast these enviable benefits, strong brands have something else in common. They all exhibit the “three C’s” of branding: Clarity; Consistency; and Constancy. Does your brand pass the Three C Test?
Strong brands are clear about who they are and who they are not. They understand their unique promise of value. And this promise of value sets them apart from their competitors. It differentiates them and allows them to attract and build loyalty among the groups of people who can help them achieve their goals.
In addition to being clear about who they are, strong brands are also consistent. Madonna is an excellent example of brand consistency. She is the chameleon brand of entertainment. She reinvents herself with each CD that she produces.
Strong brands are constant. They are always there for their customers and prospects or for those people who can help them achieve their professional goals.
Full article: The Three C’s of Personal Branding
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Continue reading →