In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice.
The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color blind to these branding tactics. Customers are already recovering from the awkward, dumb and, at times, obscene names from the wild branding era of the last dot.com bubble: PurpleFrog, PurpleCow, PurpleDog, PurpleRhino, all the way to BlueFrog, BlueCow, BlueDog, BlueRhino, etc. These poor animals were subjected to much verbal abuse and named in just about every color of the rainbow, almost creating possible strikes at the local zoo.