Developing Your Brand Strategy

By the time you finish this free online course: Developing Your Brand Strategy, you will have a polished brand strategy that will give the the competitive edge.

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.

Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business.

To begin the development of your brands strategy you must have an understanding of these four marketing components:

* Primary Target Customer and/or Client
* Competition
* Product and Service Mix
* Unique Selling Proposition

By identifying these components of your marketing plan you have created the basis for crafting your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition. That is why it’s often deemed as the heart of a competitive strategy.

If you are ready to begin the development of your brand strategy, but need guidance and feedback the Brand Course is just for you. In this 8 week course we will explore the following:

Week 1 – What is Branding?
Week 2 – Define Your Brand
Week 3 – Determine Your Objectives
Week 4 – Focusing on Your Target Audience
Week 5 – Exploring and Defining Brand Barriers
Week 6 – Brand Packaging
Week 7 – Presenting Your Brand
Week 8 – Putting the Icing of Success on Your Brand Strategy

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