7 Reasons to Brand Your Business

A business without a brand name is like a product that does not have a name. You’ve got to ensure a high impact branding strategy that will help your customer to remember you, your products and your services. In this case, it is your articles and your quality of writing are what should be remembered the most.

Jason has put up a list of 7 reasons why you should brand your name:

  1. Branding creates product awareness
  2. Branding can relay your product’s performance.
  3. Branding is your mark as the maker.
  4. Name branding ensures your customers will remember you.
  5. Branding completes your overall marketing strategy.
  6. Branding makes marketing so much easier.
  7. Branding promotes sales.

2 thoughts on “7 Reasons to Brand Your Business

  1. Jason,

    You’re right; branding is a cornerstone in successful businesses. Leading organizations have discovered that brands are their most valuable asset (along with their people) for a number of reasons. Here’s our list of substantial benefits strong brands deliver:

    Increased revenues and market share
    Decreased price sensitivity
    Increased customer loyalty
    Additional leverage with vendors and retailers (for manufacturers)
    Increased profitability
    Increased stock price, shareholder value and sale value
    Increased clarity of vision
    Increased ability to mobilize an organization’s people and focus its activities
    Increased ability to expand into new product and service categories

    And my favorite:

    Increased ability to attract and retain high quality employees

    As we know it is the employees at that will be delivering on the brand promise at every point of customer contact. Their commitment and ability to do that means everything.

  2. Everything of the above except the fact that a product/business needs a name that can be remembered is wrong! – it is like saying that becuase the sun is yellow, all warm things are yellow – nonsense!

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