The ability to operate effectively within the ‘Experience Economy‘ is one of the key differentiators distinguishing winning brands from the rest of the pack.

‘Ensuring an ‘on-brand‘ experience for all your customers, regardless of where or how they interact with your company, means ensuring that the company itself – its people, its systems, its products – is always ‘on-brand‘. And therein lies the challenge…

• Know Thyself
• Top Level Evangelists
• The Brand Council
• The Marriage of Marketing and HR
• The Touch Point Analysis
• The Segmented Organisation
• Measure and Manage

Read the full story at BizCommunity.com