The Seven Highly Effective Habits of Brand Champions

The ability to operate effectively within the ‘Experience Economy‘ is one of the key differentiators distinguishing winning brands from the rest of the pack.

‘Ensuring an ‘on-brand‘ experience for all your customers, regardless of where or how they interact with your company, means ensuring that the company itself – its people, its systems, its products – is always ‘on-brand‘. And therein lies the challenge…

  • Know Thyself
  • Top Level Evangelists
  • The Brand Council
  • The Marriage of Marketing and HR
  • The Touch Point Analysis
  • The Segmented Organisation
  • Measure and Manage

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