A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals.

Your internal communications plan and branding is a huge step toward employee engagement and here is a list of eight things to do about it:

• Cultivate a culture that reinforces your Brand Contract and encourage employees to “live the brand”
• Measure the effectiveness of your internal branding strategy to maximize the ROI on your internal branding initiatives
• Insist that senior management models brand-focused behavior and cultural values
• Set communication alignment goals (are you even measuring the effectiveness of your internal communication
• Make positive examples of employee behavior that represents your values, mission, brand and business strategy
• Reward employees for demonstrating their commitment to your brand contract and values
• Show daily how commitment to mission and values is the touchstone that drives your decisions
• Harness the entire creativity of every employee in bringing the brand to life
• Involve all departments in branding, not just marketing – HR, operations, customer support, development, finance, and more