Talking about elements in the previous post just sent me straight to a nice visual periodic table of brand elements. It is bassically a small branding glossary and here are some quotes out of it:
20 – Brand Evolution – Adapting a brand to align a company’s promise, or value proposition, with its growth over time; a company’s brand must reflect its current position to ensure that it keeps its promises and is accurately “known” by customers
36 – Brand Identity – The outward manifestation of a corporate brand, product brand, service brand or branded environment including name and visual appearance.
37 – Brand Integration Plan – A proactive, structured and disciplined plan, with clear strategic objectives and detailed implementation steps that helps merged companies build a new, integrated brand and value proposition. Ideally this planning begins prior to completion of merger or aquisition
See full branding “periodic” table.