The logo is the visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, provide the professional look of an established enterprise, create recognition.
As designing a logo is one of the most challenging assignments in creating a brand identity, here are some basic things to keep in mind and consider:
Visual Impression: Connecting with Visitors
The importance of the visual impression of the logo and the subsequent process of this impression getting registered in the mind of a visitor has been our major design consideration.
Simplicity becomes the key factor here. The optimal and balanced use of shape, color, form, consistency and clarity can create a striking visual construal that will make the logo stand out.
Shape & Form
The quest for the simple yet strong logo is balanced by the need of that logo to be transatable to all possible mediums whether is online, on a truck or on a package.
Own a Color
Humans retain colors first in the hierarchy of visual consciousness. So owning a color allows immediate identification and distinction among visitors in a highly complex and competitive brand landscape.
Typography: Articulating the Text
The next thing was to determine how the text in your logo should be articulated in terms of text. The use of caps, or of a certain typeface can help you emphasize a certain characteristic you aim for.