7 Reasons to Brand Your Business

A business without a brand name is like a product that does not have a name. You’ve got to ensure a high impact branding strategy that will help your customer to remember you, your products and your services. In this case, it is your articles and your quality of writing are what should be remembered the most.

Jason has put up a list of 7 reasons why you should brand your name:

  1. Branding creates product awareness
  2. Branding can relay your product’s performance.
  3. Branding is your mark as the maker.
  4. Name branding ensures your customers will remember you.
  5. Branding completes your overall marketing strategy.
  6. Branding makes marketing so much easier.
  7. Branding promotes sales.

FutureLab Top 100 Online Brands

Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.

The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.

The method: ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand.

The Top 10 (Interbrand/BusinessWeek position in brackets):

  1. Google (38)
  2. eBay (55)
  3. Apple (41)
  4. Amazon.com (68)
  5. Disney (7)
  6. Yahoo! (58)
  7. Microsoft (2)
  8. Canon (35)
  9. Nokia (6)
  10. Sony (28)