Branding weekend food for thought:
Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds
Your brand is not your logo or tagline, but the sum of what your business does every day. It’s what the market thinks, feels, and expects from you.
If you want to make the buyer’s choice easy and finish first, you’ve got to be truly distinct and communicate those attributes on all touch points every day.
Bill Schley, author of Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea
Small businesses can do this better than giant corporations, because they have the passion for their business, an understanding of their business, and live or die for it. There are no layers of bureaucracy between them and a great brand idea, like in big organizations