The second Anholt-GMI Nation Brands Index (NBI) report ranks the brand power and appeal of 25 developed and developing nations and is based on the opinion of 10, 000 consumers from 10 countries.This is the first analytical ranking of nation brands based on worldwide public perceptions of a country’s cultural, political, commercial and human assets, investment potential and tourist appeal
NBI report analyzes the brand values of more countries (25 compared to 11) than the first report published in May 2005. Australia, a new entry in the NBI, has replaced Sweden as the world’s strongest nation brand. Canada is ranked number two, Switzerland three and the UK is fourth, with Sweden fifth. Overall, the U.S. is now eleventh, rather than fourth.
Nation brand is an important concept in today’s world. A powerful and positive nation brand provides a crucial competitive advantage in today’s global marketplace, where countries compete with each other for the attention, respect and trust of investors, tourists, consumers, donors, immigrants, the governments of other nations and the media.
Here are the complete rankings:
- New Zealand
- United States
- South Korea
- South Africa
- Czech Republic
More info on: http://www.nationbrandindex.com/