Branding News Roundup – 10/05/05

KGB: The Brand You Can Trust
Who knew secret police were so attached to branding principles? Next thing you know, the Belarussians will sue Green Bay Packer DE Kabeer Gbaja-Biamila for unauthorized use of their initials as a nickname.

Sneak Preview: Ogilvy PR BlogFeeds
The Ogilvy PR BlogFeeds which we are distributing and publicizing at the conference tomorrow are an attempt for us to share a list of blogs that we consider influential …

The Yin and Yang of Car Naming and Car Sales
I am sure you are all aware of the sharp fall off of SUV sales and the corresponding rise in subcompact sales due to rising gas prices…

Marketing lessons learned at Starbucks
Developing a loyal customer base at Starbucks is not overly complicated. As Howard Schultz says, it’s nothing more than greeting customers in a friendly manner and making a drink exactly to their desires…

The ABC of Great Brands
Great brands encompass three characteristics that possess a winning combination when executed correctly. The road to branding success requires a unique discernment of the value proposition being offered followed by vision, patience, and perseverance.


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