How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.
A brand image is the picture that appears in a member of your target market’s mind when they see, hear or think about you, your company and your service. So how can a business with limited resources, develop an effective brand image? Here is a step by step guide to steer you through the process.
- Define your desired brand image
- Develop your logo
- Begin communicating your brand identity to your target market
- Maintain your brand identity
Full article: Branding: It’s more than a logo