Big companies with big marketing budgets usually have personalities. Their ad agency calls this branding, but it is really just a corporate personality.
Giving your company a personality can be done on the cheap, an important thing for a small or medium-sized business.
The real cost of a corporate personality is commitment. A commitment to represent yourself through your corporate, personal and community communications with a consistent (and positive) personality.
Personality makes you a brand â€“ not the other way around. Personality is what makes people remember you, for better or worse. A good personality makes people come back for more.
A personality can make your business remarkable.