From Lilian Wong’s Brand Think: a guide to branding:
Brands are undeniably pervasive in our lives. Besides the consumer brands that we use daily, there is subconsciuous awareness of how the way our lives chart out, had something to do with the brands we were associated with. I am talking about brands we choose for education, career, and maybe, even the district we live in, each of which carry meanings and associations, and could perhaps have made our lives somewhat different.
The concept of Brand Person […] is and easy concept for anyone to relate to. It offers a starting point for people to put more thought into getting into brandint and taking control of marketing their own brands. That’s how Brand Think emerged. It has to get down to knowing the nuts and bolts of branding and committing to a discipline of action.