Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping your eye on the horizon of future trends in branding gives your company the advantage.
1. Consumers Are the New Creative Directors
Born from consumers’ desire to differentiate themselves from the mass market, this trend toward customization will continue to grow with the flexibility and efficiencies offered by technology at home and in manufacturing.