Trends in Brand Naming

TippingSprung, a Manhattan-based brand consultancy, observed that few regular surveys focus on trends in brand naming. Consulting with a panel of branding experts, TippingSprung designed a brand-naming survey to help answer key questions: Which names are most popular? Which are most effective? What are some of the major trends in brand naming today?

Results from TippingSprung’s first annual survey of brand names revealed the top brand names in a number of key categories. Major trends in brand naming were also uncovered. The survey focused on names and products that had been released within the prior 18 months.

Choosing a name is one of the most important decisions a company can make when launching a brand. While packaging, taglines, or even product formulation can change on a regular basis, the name is the one element of the brand that remains constant.

said Martyn Tipping, president, TippingSprung.

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