Tag: microsoft

Brand Attack on the Ries’s Blog

Well seems that the topic I mentioned here just a little earlier, Brand Attack on the Rise, was took over as a main subject on brand guru Laura Ries’s Blog, in a post on how and when a brand shoul attack.

In general, the leader should never attack or name the competition. Instead the leader should promote the category. By attacking a competitor or responding to an attack ad, the leader only legitimizes the competition and the existence of a choice. Neither is good.

If under attack, a leader should instead address any problems with PR. Never with advertising. When Apple says consumers are frustrated with Vista in its advertising, Microsoft shouldn’t run ads saying everybody loves Vista.

That above, is just a quote. More, with examples and details on Ries’s blog here.

Posted on by Daniel 0

UK’s 07/08 Superbrands Top Announced

Microsoft is the UK’s number one brand for the second year running according to the UK public. Microsoft took pole position beating a resurgent Coca-Cola, which re-entered the top ten following a one-year absence. Google finished third with the BBC and BP making up the public’s top five. Brands falling out of the top ten included Porsche, Marks & Spencer, Heinz and Duracell.

The Top 10 UK brands according to the public looks like this:

1. Microsoft
2. Coca-Cola
3. Google
4. BBC
5. BP
6. British Airways
7. LEGO
8. Guinness
9. Mercedes-Benz
10. Cadbury

Is interesting that the parallel study with media and marketing experts on the independent Superbrands Council disagreed with the public, placing Google in the number one slot. Innovative brand Apple, its sub-brand iPod, car icon Mini and online auctioneers eBay completed the experts’ top five. Only three brands made both top tens, namely Google, the BBC and Coca-Cola. Here is the Expert’s Top 10: Continue reading →

Posted on by Daniel 0

FutureLab Top 100 Online Brands

Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.

The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.

The method: ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand.

The Top 10 (Interbrand/BusinessWeek position in brackets):

  1. Google (38)
  2. eBay (55)
  3. Apple (41)
  4. Amazon.com (68)
  5. Disney (7)
  6. Yahoo! (58)
  7. Microsoft (2)
  8. Canon (35)
  9. Nokia (6)
  10. Sony (28)
Posted on by Daniel 1