Tampa Bay Business Journal has an interesting article on branding putting up a list of five cornerstones of a brand strategy.

It’s time to get moving, step up to the plate and get your business ready to rock and roll in this new year. Your branding can simply make your business forgettable or unforgettable

Great brands can be worth their weight in gold. Just as ineffective names can make you just another noodle in the bowl of soup.

• Determine your organization’s Unique Selling Advantages.
• Research and solidify your customers’ Unique Buying Advantages.
• Craft your Big Idea to get attention.
• Hold everyone accountable through Integration.
• Marketing Integration is essential

Read full Your brand belongs on the asset list article