The new symbol is derived from the famous shield that decorated the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word ‘FIAT’ standing out against a ruby red background, encased in a chromed round frame. The two main elements of the new logo (the shield shape and the colour red) immediately bring to mind the Fiat 524 of 1931, which was the first to use a rectangular logo that blended into the new grille, designed with stylistic but also aerodynamic pretensions, in the shape of a shield with vertical elements.
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Tag: Logo
Logo And Slogan – Key Elements of Brand Positioning
Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.
Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.
Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others.
Next the article is presenting the 5 key strategies for a competitive visual identity (logo) as the first of the two crucial components of branding:
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9 Things To Consider When Naming Your Brand
Since we talked here earlier about Naming Don’ts, let’s see some DO’s on the matter. Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most stressful thing about starting a new company was not manufacturing of products or advertising to customers, but coming up with a name.
Here is a list of 9 things that should be taken in consideration when naming a new business or product:
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Three Misconceptions About Branding
Today, branding is one of most discussed topics in the business press, right up there after manufacturing going to China. Business leaders are beginning to recognize that innovation and branding are two knowledge-based areas of expertise that North America can still own, at least for now. Yet, with all the talk that a strong brand can make a big difference, there continues to be an almost universal misunderstanding of what a brand is. Continue reading
Small Business Branding
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. You might be having a very small business but would you like your client to perceive your business as a small time entrepreneurial effort?
Getting a professionally designed custom logo and an easy to remember punch line are some of the very important elements of branding a business. A logo is not just a symbol or a piece of graphics; it is actually your corporate identity. A properly designed logo can leave long lasting impression on your clients and will never let your business slip out of their minds.
So, if you think you are tired of being a “small business” and its time to grow up, take the first step; establish your brand!
NBA Logo In-Depth View
An interesting article on foxsports.com about the NBA logo which is, outside of the Olympic rings and the Nike “swoosh,” the world’s most recognizable sports emblem.
To many observers, the logo is a slam-dunk success. Designed by Alan Siegel and first unveiled in 1969, the image of a silhouetted player dribbling to the hole against a groovy red-and-blue background is ubiquitous: it appears on every uniform of every player, on every backboard in every NBA arena and on every piece of league-licensed merchandise, which generates a very groovy $3 billion in annual revenues.
To others, the logo is an anachronism. Today’s players don’t wear tight shorts; most don ultra-baggy uniforms and a great many of them have tattoos. In a league whose players are predominantly African-American and where so many of the players (despite race) relate to hip-hop music and/or its cultural significance, “Mr. Clutch” no longer seems to personify the on-court or off-court stylings of the NBA.
The logo, it appears, is stuck in the middle. Is it the ultimate badge of basketball excellence, as represented by a white player who was a perennial All-Star back in the day? Is it a timeless graphic-design icon that, after 35 years, can still serve as the public symbol for the league’s global marketing campaigns, from Baja to Beirut to Beijing? Or is it as dated as the set shot?
Read full article here.
Logo as Part of Brand Strategy
The problem is that the logo is not understood by many in the first place–even some designers. It is not simply a commodity that you can purchased to make your business appear better than it really is. It also is not an adornment that everyone needs, in order to look legitimate. The logo is actually a promise, an investment, and a part of a branding strategy.
As a result your branding strategy, and marketing efforts need to reflect what your audience needs to know to be attracted to your services, and eventually become loyal customers. The logo is a part of that strategy. In some business cases the logo will be more critical than in other business cases. But the fact remains that the logo must reflect who you are, and it must communicate to your market at an emotional level.
Intel’s Rebranding
In an attempt to re-brand itself, Intel released a new logo and images to go along with the badges for each individual line of processors, the original Intel logo with its recognizable lowered “e” will be replaced with one featuring an oval swirl around the company’s name.
Along with the logo change the famous “Intel Inside” phrase is out, and the company will now encourage consumers to “Leap Ahead“.
the new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers.
says the press release on Intel’s home page.
The changes take the focus off individual chips and put it on “platforms” that the company hopes will spur the integration of Intel-based computers with digital media and networks in homes, businesses and schools. The new campaign also plays down Intel ‘s venerable Pentium brand while emphasizing its Centrino line of laptop chips and a new effort called “Viiv,” which aims to integrate PCs into home entertainment such as by recording TV shows and sending them to other devices.
How to Create a Logo
Your logo is a visual representation of everything your company stands for. But many companies still skimp on developing this key identity piece.
Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, too.
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols? such as Nike’s swoosh?that become linked to a company’s brand.
Before you begin sketching, first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement while creating your logo. Here are some tactics and considerations that will help you create an appropriate company logo:
Look at the logos of other businesses in your industry.
Focus on your message. Decide what you want to communicate about your company. Does it have a distinct personality?serious or lighthearted?
Make it clean and functional. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs. And make sure that logo can be reproduced in black and white.
Your business name will affect your logo design.
Use your logo to illustrate your business’s key benefit.
Don’t use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.
Brand – explained
Your brand is your name, your logo, your trade dress. You own it. The expectation that consumers begin to attach to your brand is something else. It’s an important something else that has value and that you should consider an important asset worthy of investment, but it’s something else. In fact, a brand has a few something elses that are important associates of it and create value for your company.