Interesting issue posted at AllBusiness.com, regarding small and/or emerging businesses and branding.

Answering the question: what’s so urgent about branding, when there are so many things to worry about when growing a business like making payroll and meeting sales goals? the answer comes like this:

Branding a small or emerging business is key to the early success of that business. It is the quickest way for the company to express who it is and what it does. Inaccurate branding of a new business can make it difficult for people to fundamentally understand why the business exists in the first place.

For start-up and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is unfortunate; a company’s brand can be key to its success. Dollar for dollar, it is as important and vital as any other start-up activity.

Basically you have to know who you are, what you’re doing, where do you want to go and how will your customer find out about it and these are as important as getting the funds to do them.

Read the full article here