Branding itself has no value for neither customer or product. A logo, a slogan, a promise do not have any value for nobody without the customer satisfaction, without a promise kept, without a great product using experience.
Branding is destined to help remember, to get the customer closer to your already excellent product, not to replace or complete the experience. Your business need a good branding strategy, but if someone imagine that a good branding strategy will replace some missing promises of your product, or an incomplete experience then is in a deep mistake. Continue reading