Month: May 2005

Trends in Future Marketing

Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping your eye on the horizon of future trends in branding gives your company the advantage.

1. Consumers Are the New Creative Directors
Born from consumers’ desire to differentiate themselves from the mass market, this trend toward customization will continue to grow with the flexibility and efficiencies offered by technology at home and in manufacturing.

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Posted on by Daniel

HR and branding

In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding.

An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’, with 80% saying that it will become even more so. And yet only 25% of those surveyed have responsibility for employer branding.

One said: “There is so much competition for good candidates, those with a good employer brand will be able to pick and choose from the best candidates.” And another added: “People are becoming more inclined to look for roles where the organisation’s values are aligned with their own.”

Via PersonnelToday.com

Posted on by Daniel

First Steps in Branding

Over at Entrepreneur.com there is a short introductory tutorial on branding and how to start-up the branding process:

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

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Posted on by Daniel 2