Microsoft is the UK’s number one brand for the second year running according to the UK public. Microsoft took pole position beating a resurgent Coca-Cola, which re-entered the top ten following a one-year absence. Google finished third with the BBC and BP making up the public’s top five. Brands falling out of the top ten included Porsche, Marks & Spencer, Heinz and Duracell.

The Top 10 UK brands according to the public looks like this:

1. Microsoft
2. Coca-Cola
3. Google
4. BBC
5. BP
6. British Airways
7. LEGO
8. Guinness
9. Mercedes-Benz
10. Cadbury

Is interesting that the parallel study with media and marketing experts on the independent Superbrands Council disagreed with the public, placing Google in the number one slot. Innovative brand Apple, its sub-brand iPod, car icon Mini and online auctioneers eBay completed the experts’ top five. Only three brands made both top tens, namely Google, the BBC and Coca-Cola. Here is the Expert’s Top 10: Continue reading →