Hiring a Branding Company – 5 Tips

1. Know your needs and have an idea about how you’d like them met.
2. Go ahead, be a fan. If you admire the branding efforts of a certain company, call around and find out who did the work.
3. Go with a referral, not a blind hire. Canvass your contacts. This is always better than hiring someone with no frame of common reference. I
4. Throw a few companies a bone & see what they do with it. Give them a general question or problem scenario. See how responsive they are and how much time it appears they put into crafting their response.
5. Money isn’t taboo. Once you’ve found a company you’d like to work with, discuss it from the outset. It’s better to agree on financial terms from the start than for either of you to be in a precarious position somewhere down the line.

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