Year: 2008

7 Benefits of Personal Branding

Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer?

1) You get to know yourself better.

2) You increase your visibility and presence

3) You increase your chances of compensation

4) It puts YOU in charge of your environment

5) You have continuity

6) You achieve your goals

7) It is fulfilling

Posted on by Daniel 2

Identity, Message, Presentation – 3 Levels of Branding

Interesting post over at StickyFigure. Even if it’s discussing the topic of “department branding” the three bullets that mention 3 potential levels of “branding” that might occur are generally acceptable when talking about branding:

  1.   Presentation (basic look/feel) – this is less a true branding exercise, than an attempt to arrive at consistent visual standards. Often, this will involve a logo of some sort, and some graphical/color standards that are designed and enforced in all production (e.g., a stylized T&D with a red and grey scheme).
  2.   Message and Presentation – this includes the above, plus the addition of some sort of defining and aspirational message that truly represents the aim of the group.
  3.   Identity, Message, and Presentation – this involves a more thoughtful process of seeking to articulate the value, culture, outlook, and goals of the department, now and for the future, and crystallizing this in clear summary statements and messages. In this case, an exercise of “brand-storming” precedes development of messages and presentation element, since those are the outflow of identity definition.

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Posted on by Daniel 1

Entrepreneurial Branding

Entrepreneurial brand building is an area of study in its infancy. The nature of entrepreneurship which typically implies serious limitations on the availability of resources suggests that entrepreneurs need to take an unconventional approach to brand building.

When an entrepreneur brands his or her product, business or concept, inadvertently the entrepreneur himself often becomes associated with that brand.

Basically the decision is to determine which company relies most on you personally for its brand recognition.
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Posted on by Daniel